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DLH Activate App

Client:

OneLegacy Foundation

Location:

CA, United States

Service:

Mobile Solution

Vision

Create a social media portal to harness the organ donation and transplant community in an effort to influence the entertainment industry.

Execution

  • 1.Create Rapid Response campaigns for positive and negative organ donation storylines
  • 2.Provide notifications that users share directly to their personal social media using hashtags and accounts to influence Hollywood
  • 3.Market the app to increase users using paid and earned media strategies
  • 4.Maintain watch page to correspond with advertising campaigns, e.g., Donate Life Hollywood’s Top 5 Film Picks
  • 5.Collect user information to target advocates for action and casting calls

Results

  • 1.Launched app in Google Play Store and iTunes App Store with subsequent updates
  • 2.Increased app user base over 25% year over year
  • 3.69 Rapid Response campaigns created and published to the App
  • 4.22+ news stories identified and added to the News Feed
  • 5.26 Real Life Stories received through the app in response to managed prompts

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