Donate Life Hollywood

Client:

OneLegacy Foundation

Location:

CA, United States

Service:

Campaign Development

View:

Vision

Create a national campaign to eliminate Hollywood Myths, transform organ donation storylines & build entertainment industry partners to help save lives.

Execution

1.Created a 3-year Strategic plan for this national campaign
2.Provided full campaign management
3.Oversaw all fundraising and partner development
4.Created strong relationships with top writers, producers and show creators on major networks

Results

1.Reached an audience of over 5.2 million with press release pick-ups
2.Secured over 30 paid DLH Partners
3.Increased partnership dollars 25% year over year
4.Built a rolodex of over 300 entertainment industry leaders
5.Powerful partnership with CBS to promote living donation in a PSA Campaign

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